JAMIE LAZAROFF
About:
This Nike Flyknit campaign is aimed at individuals, aged 16-25, who place a high value in keeping up with the latest fashion and technological trends. Not necessarily stellar athletes themselves, the target audience tries their best to keep up on and off the field. The strategy behind this campaign is based around the idea that Nike Flyknit shoes have the essentials required to keep up in an ever-evolving world. The consumers have one choice- adapt or be left in the dust.
We were tasked with designing a new logo for Nike Flyknit. The logo is simple and light, much like the product itself. It utilizes a single strand to represent the thread used in creating the shoes. It subtly features the letters F and K for Flyknit and resembles a shoe and running sock to evoke a sense of the history Nike has created with its shoes.
